# Privacy Policy
**Bways Agency Digital Agency 360**
**Last updated: February 18, 2026**
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## 1. Introduction
Bways Agency (“Bways,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, website (bways.co.il), and related platforms.
By using our services, you consent to the practices described in this Privacy Policy.
## 2. Information We Collect
### 2.1 Information You Provide
– **Contact Information:** Name, email address, phone number, business name, and address.
– **Business Information:** Business type, location, social media accounts, website URL, and marketing preferences.
– **Communications:** Messages, emails, and call recordings when you interact with our team or automated systems.
### 2.2 Information Collected Automatically
– **Usage Data:** Pages visited, features used, and interaction patterns on our platforms.
– **Device Information:** IP address, browser type, operating system, and device identifiers.
– **Social Media Data:** Public business information from Facebook, Instagram, and Google, used to assess and improve your digital presence.
### 2.3 Information from Third Parties
– **Social Media Platforms:** We may receive data from Meta (Facebook/Instagram) when you interact with our content, ads, or lead forms.
– **Public Directories:** Business information from publicly available sources such as Google Maps, TripAdvisor, and tourism directories.
## 3. How We Use Your Information
We use your information to:
– Provide, maintain, and improve our digital marketing services.
– Manage your social media accounts and publish content on your behalf.
– Send proposals, invoices, reports, and service-related communications via email, WhatsApp, or SMS.
– Respond to your inquiries and provide customer support.
– Analyze service performance and generate engagement reports.
– Comply with legal obligations.
## 4. Automated Systems and AI
Bways Agency uses artificial intelligence and automated tools to:
– Generate and schedule social media content.
– Analyze business online presence and provide recommendations.
– Facilitate initial outreach and follow-up communications.
– Process and route inbound leads from advertising campaigns.
All automated communications identify Bways Agency as the sender. You may opt out of automated communications at any time by contacting us.
## 5. Data Sharing and Disclosure
We do not sell your personal data. We may share your information with:
– **Service Providers:** Third-party platforms that help us deliver our services (e.g., email delivery, scheduling tools, analytics platforms).
– **Social Media Platforms:** Meta (Facebook/Instagram) and other platforms as necessary to manage your accounts and advertising campaigns.
– **Legal Requirements:** When required by law, regulation, or legal process.
## 6. Data Retention
We retain your personal data for as long as necessary to provide our services and fulfill the purposes described in this policy. After termination of services, we retain data for up to 12 months for reporting and legal compliance purposes, after which it is securely deleted.
## 7. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including encryption, access controls, and secure hosting infrastructure. However, no method of transmission over the internet is 100% secure.
## 8. Your Rights
Depending on your jurisdiction, you may have the right to:
– **Access** the personal data we hold about you.
– **Correct** inaccurate or incomplete data.
– **Delete** your personal data.
– **Object** to or restrict certain processing activities.
– **Withdraw consent** at any time for consent-based processing.
To exercise any of these rights, contact us at bways.agency@gmail.com.
## 9. International Data Transfers
Our services operate from Costa Rica. If you are located outside Costa Rica, your data may be transferred to and processed in Costa Rica. By using our services, you consent to this transfer.
## 10. Cookies
Our website may use cookies and similar tracking technologies to improve user experience and analyze site traffic. You can manage cookie preferences through your browser settings.
## 11. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.
## 12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of our services after changes constitutes acceptance.
## 13. Contact Us
If you have questions about this Privacy Policy, contact us at:
**Bways Agency**
Email: bways.agency@gmail.com
Website: https://bways.co.il
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